A complaint about one context (a bad, sentimental commercial) destroying the "aura of a song" isn't the same as saying the song can never be used for any other context. In that post I gave an example where the "aura" translated well from one pop culture venue (Popeye with Robin Williams) to another (a PT Anderson movie starring Adam Sandler). We've discussed this many times and you keep misunderstanding the post as some kind of Greenbergian statement of purity, or high art, or "high pop art," or something.
You asked me in July to name an ad where a pop tune worked. I suggested Juan Atkins' techno anthem "No UFOs" in a Ford commercial. The commercial was undeniably exciting and "worked" even though the original context (Detroit kids making art in the ruins of car culture) was lost.
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You asked me in July to name an ad where a pop tune worked. I suggested Juan Atkins' techno anthem "No UFOs" in a Ford commercial. The commercial was undeniably exciting and "worked" even though the original context (Detroit kids making art in the ruins of car culture) was lost.
- tom moody 9-03-2009 5:30 pm