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In some sense, the iconic photograph of Rosa Parks recreating her quiet act of rebellion on a bus in Montgomery, Ala., belongs to every American. But as a practical matter, it belongs to Bill Gates.
Anyone wanting to use that image in a book or on a Web site must first license it from Corbis, a corporation founded and owned by Mr. Gates, who is better known for starting Microsoft. The photo is among the 11 million prints and negatives in the legendary Bettmann archive, which Corbis bought in 1995.
Since that first purchase, Corbis has spent tens of millions of dollars acquiring image collections and other companies, hired more than 1,000 people and set up two dozen offices worldwide. Although Corbis says it brings in some $250 million a year in sales, it has yet to turn a profit.
Now the company is shuffling its top executives as it takes on new challenges, building up a business in rights management and plotting its response to the rise of low-cost online photo services that threaten to undermine its lucrative stock photo sales.
The company plans to announce Tuesday that Gary Shenk, the president, is being made chief executive as well. Mr. Shenk, 36, is an expert in rights licensing who has risen rapidly through the Corbis ranks since he was hired in 2003 from Universal Studios, where he started a small licensing unit.