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USDTV: Low Cost, Little Interest
service: small set of cable channels for low price
technology: compressed digital video (h.264) transmitted over terrestrial TV channels using the spare capacity on local TV stations' digital carriers
similar predecessors: "wireless cable" (aka MMDS) offerings by telcos in the mid-90's, based on re-use of community/educational TV spectrum for MPEG-2 signals.
outcome: Chapter 7.