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My friend Tom M. has just seen the new Charlies Angles movie and is boosting this following notion of a cross media meme plant. He says in the movie there is one of those gags involving a character named Chad. The name functions as a gag line somewhere in the script, i.e. : you walk out of the theater going, Chad ha ha ha. He posits the possibility of the studio goosing the press to use the chad political buzz word to secure it via comet-tailing in the greater overall buzz vernacular to benefit the film. Did this stick out at all ? Jim, you notice ?
-"Dead horses flogged here"