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When I was posting the article on Gary Wilson on my Miscellaneous page, I noticed a tag in the New York Times's html for the piece. The article mentions someone picking up a burger at McDonald's, and that word is followed by this tag (invisible unless you're looking at the source code):
org idsrc="NYSE" value="MCD,MCJ,MCW"/
What's going on here? Is this a way for major advertisers to track how many mentions it gets in the Times? If so, that's fucked up, yo! I can't think of any innocent reason for doing this.