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I was wondering about those ubiquitous Chevy ads, the "walking on the sun" campaign. Did they buy a Zombies song and re-write it? No, Christopher Caldwell of NY Press explains that it's Smash Mouth, in the process of selling out. (see "In Any Event" down the page) But I don't buy his critique. It's not that these folks don't understand irony; the situation is the height of irony, or what irony used to mean. In fact, it's so ironic it's subversive, but in the wrong direction. Nowadays irony is just the echo chamber of meaninglessness; postmodernism's aversion to any commitment requiring a value judgement. 'Course I knew that years ago, which is why I thought the Clash were a joke even then. Smash Mouth and the admen are all of one condition: nobody sells out anymore; they just buy in. And the moral is: the only thing you have to pay the Zombies is homage.
- alex 8-13-2002 12:33 am [link] [4 comments]