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Apple recently bought Beats (headphones, speakers, nascent music streaming service) for $3 billion dollars. Strange deal on the face of it. I was perplexed but am now slowly coming around. Here is a great article that saves me the time of trying to say why this deal might work: To understand Beats you need to understand Lady Gaga. And it's a good read in terms of the future of the music business (and Hollywood and the rest of the media world) apart from the Apple/Beats angle.