i was talking to jim about the next generation of internet ads that bypass pop up blockers. here are 1, 2 stories about the new methods.
Interesting. Number 1 is not a concern, since I can't imagine it working if you don't have Windows Media 9 installed. And if you're not on windows you don't have that installed. The second one is more troubling. But I can see how a browser could defeat it (instead of just blocking the pop up, the browser will have to actually download the pop up but not display it,) but whether any browser maker will do so is up in the air. Microsoft won't, but that's just another reason to not use IE. Obviously this could be added to the Mozilla pop up blocking code with little problem.
It's an arms race, and I wouldn't want to be on the side trying to make broadcast style advertising work on the internet.
Slightly off topic, but I still really like the Rageboy advertising rap. Here's a really good piece in the Guardian explaining his ideas of Gonzo marketing: "What I'm telling them is: drop this invasive, intrusive advertising - it's not going to work any more - and build relationships around shared interests, and that will create good will towards your company. Instead of turning people off, you can turn them on by hooking them up and getting out of the way. And if this works, I see trillions of dollars shifting towards a bottom-up artistic web renaissance. What could come out of that is a cultural flowering that we can't imagine, just as the middle ages couldn't imagine the Renaissance. I don't think that's a whacked-out vision. "Capitalism has to engage with society. At the moment, companies don't have to look at social effects in their cost of sales. That thinking has to change. You know, if the whole fucking planet melts down, how good was your business plan?"
"...build relationships around shared interests, and that will create good will towards your company. Instead of turning people off, you can turn them on by hooking them up and getting out of the way."
A lot of small-medium businesses operate this way. The practice doesn't hit the radar cause it's not inline with the manic 'growth at all costs' economic ethos. One obvious but good way to start the change is to commend and work with the people already doing what you want to see more of.
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- dave 1-21-2004 3:14 pm
Interesting. Number 1 is not a concern, since I can't imagine it working if you don't have Windows Media 9 installed. And if you're not on windows you don't have that installed. The second one is more troubling. But I can see how a browser could defeat it (instead of just blocking the pop up, the browser will have to actually download the pop up but not display it,) but whether any browser maker will do so is up in the air. Microsoft won't, but that's just another reason to not use IE. Obviously this could be added to the Mozilla pop up blocking code with little problem.
It's an arms race, and I wouldn't want to be on the side trying to make broadcast style advertising work on the internet.
Slightly off topic, but I still really like the Rageboy advertising rap. Here's a really good piece in the Guardian explaining his ideas of Gonzo marketing:
- jim 1-21-2004 5:54 pm [add a comment]
Yeah like a free BigMac with every new online baptism at the SallyAnne; now that would be capitalism engaging with society for the benefit of all mankind,no?
- Colonel Ken Coffee (guest) 1-21-2004 7:39 pm [add a comment] [edit]
"...build relationships around shared interests, and that will create good will towards your company. Instead of turning people off, you can turn them on by hooking them up and getting out of the way."
A lot of small-medium businesses operate this way. The practice doesn't hit the radar cause it's not inline with the manic 'growth at all costs' economic ethos. One obvious but good way to start the change is to commend and work with the people already doing what you want to see more of.
- sally mckay 1-21-2004 10:06 pm [add a comment]