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Lorna Mills and Sally McKay
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Instant Coffee's:
THERE IS NO ROMANCE IN TAKING A RISK
INSTANT COFFEE
LOVES EVERYONE
Art Metropole, February 10 - March 3, 2007
Ambivalence and contradictions embedded in artistic texts produce the art effect. Belief is suspended. Culture reflected.
Taken literally, you might interpret IC's "There is no..." as meaning that they feel they can't risk offending anyone so they love everyone. That would pretty well sum up a lot of the aesthetic in art these days. Terrified safe.
The message becomes much more interesting, in the sense of loaded up with meanings, if you sever the last two lines, which are about as meaningful as an email signature, from the first three, which might mean:
THERE IS NO ROMANCE IN TAKING A RISK (anymore) It's just sad if you are so naive as to date bad boys, drive drunk, not recycle. Naive risk-taking just gets you in trouble: e.g. heart break, accidents or global warming.
THERE IS NO ROMANCE IN TAKING A RISK (and never was) Risk is a necessary part of life and we shouldn't fear it: e.g. the Harper govn't needs to see green energy not as a romantic ideal, therefore risky, but as a necessary step based on scientific observation... in fact in politics there has never been romance in taking risks; every strategy involves risk, with high stakes.
Note to self: Don't even think about using romance and risk in a single sentence.
Links: http://www.artmetropole.com/popups/exhibits/exhibits_07/instant-coffee/ic.html
Rob Labossiere