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Lorna Mills and Sally McKay
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Brain Science is everywhere these days. If you're interested, you can study neurocomputing, neuromarketing, neuroeconomics, neuromusicology, neuroaesthetics (which is what I'm studying) and more.
As I complained recently to Joester, its getting a little ridiculous with all the neuro-this and neuro-that, as if everything we've ever produced as a species wasn't influenced by our brains. That prompted Joester to coin a useful new term: neurobrains. Joester didn't define his term, but I'm going to take a stab at it. Neurobrains refers to the state of the human brain in a heightened mode of disassociation. It's a cognitive state in which all of the autonomic systems (the ones that regulate physiological activity without us having to think about it) are intentionally and theoretically isolated from thought and intention. Human volition and free will are treated like a pretension — a myth that needs de-bunking — while the autonomic systems are welcomed like long lost Moms and Dads ("tell us what to do!"). Neurobrains is a theoretical and scientific mode of analysis, obviously reliant on higher-order processing and cognition, but, ironically, it devalues higher order processing and cognition in favour of unconscious behaviour.
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