Schwarz
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"The iMac proved that consumers crave high design within economic reach. Architect Michael Graves achieved household-name status selling teakettles at Target. So when Robert Humble, AIA, and Joel Egan, Associate AIA, insist that prefab is about to take off because the public is demanding design sophistication in their housing as well as their shoes and MP3 players, it's hard to argue. “We see an opportunity to potentially influence design for the next century, and we mean to do it right,'' says Egan."
(cargotecture)