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The artist’s hold on the popular imagination also stems partly from his carefully cultivated bad boy pose. Gaunt and chalky, he disdained the wholesomely conventional, not troubling to hide his pursuit of young men, persistent club-crawling or pill-popping. “He was subversive, the real thing,” Mr. Doonan said, adding, “Subversive now is to be a hedge fund manager who owns a Warhol.”

Mr. Doonan professes a special affinity with the artist, whom he calls “the patron saint of retail,” a name that finds its way into the Barneys holiday catalog, “Happy Andy Warholidays.” The store’s Warhol-theme holiday marketing includes shopping bags covered in Warhol-like doodles of shoes, doves and tree ornaments.

“This is a huge deal for us,” Mr. Doonan said, pointing to a series of Warhol windows being mocked up last week at a studio in Midtown. They depicted periods in the artist’s life: his fashion illustrator years, the Factory period with Ms. Sedgwick, Warhol as social butterfly in the 1970’s and 80’s — “from Liza to Basquiat,” as Mr. Doonan put it, “and from Studio 54 to Area.”

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