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Before anyone gets the wrong idea, followed by writs from the mighty Apple Inc, no one is accusing Ive of copying Rams, although there is, quite clearly, a synergy between their work separated by several decades. Actually, Rams admires Apple, as he once did Sony, two corporations that have followed much the same design philosophy as Braun did from 1955 when Rams, then just 23 years old, joined its design team. Rams was head of design at Braun from 1961 until 1995; two years later, Ive was promoted to Apple's head of design; it was as if Rams' baton had been handed on to a younger talent, 45 years his junior, working for a different company in another country.

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