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Jonathan Horowitz - Maxell

Jonathan Horowitz looms large in the "art as mediacrit" field. He currently shows with Gavin Brown gallery, and has been an influential force on the New York scene since the early '90s. Although he now uses the Internet as a tool and playing field, his work came to prominence during the VCR era. In his piece Maxell, a tape made in 1990 and projected on a large scale at Greene Naftali gallery in 1998, a black screen with the single word MAXELL has been dubbed and redubbed on a VCR so that it gets progressively grainier. But it isn't just degrading--random visual and audial noise is being picked up and amplified with each copy that begins to aggressively overwhelm the original source, in a way that is almost performative. When projected on a large screen, ugly violent electronic sounds and wrenching, spasmodic lightning zaps build dramatically, so that by the end of the tape the video becomes assaultive, almost scary in its sense of total abject breakdown. The piece shows the unintended consequences of mechanical reproduction, data transmission that is supposed to be seamless taken to its most extreme conclusion, so that it actually feels toxic. In other words, Art reveals a dark side to technology that has been there all along. The ultimate irony is the use of MAXELL as subject matter, a brand built on clarity and trust.

- tom moody 11-01-2006 8:00 pm [link] [4 comments]



guthrie says on his del.icio.us page: "...youtube is totally reaching its golden peak (like napster did..), really gotta download all my favorites before they vanish....."

No kidding. They're vanishing as fast as copyrightholders decide they have had enough free (grainy) exposure. As far as saving them, the thing is, you won't, and I won't. File that under the best of intentions.

I have some Quicktime vids that I created up on this page--this marks me as a pre YouTubian dinosaur, yet most have been made since 2005.

I avoided YouTube because I dreaded that uniform rectangle and feared the Procrustean distortions that odd-sized formats would suffer. Also, I knew some evil f*ckw*d like Rupert Murdoch would end up with all my content on his server. Turns out it's google, but I don't have a gmail account, either.

I'm enjoying the YT ride, finding out what bands actually look like that I listened to a million times on vinyl and CD, and otherwise glomming onto bits of my cultural heritage, past and present. I'm filing them away in my mind because I don't trust that I'll find them again.

update: some ordinary vulgarities trimmed so the blog maintains its lofty tone

- tom moody 10-31-2006 5:22 pm [link] [4 comments]