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Mexican Coke cultists of course have a rational explanation: Coca-Cola bottled in Mexico is sweetened with sugar, while the U.S. version is (almost) always made with high-fructose corn syrup. That is so. And it’s surprising, given the degree to which uniformity defines the Coke idea. Who knew the “secret formula” could accommodate ingredient variation? Andy Warhol once suggested that Coke’s sameness united us all: “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the president knows it, the bum knows it and you know it.”

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