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This jpeg of a print by Ryan McGinness comes from Paddy Johnson
's blog. She's talking about the marketing of this image and this artist and it's worth a read to show you the mechanics of the hype and real estate and brand-building. I'm posting it on a slightly different topic, which is the "defaults
" school of digital art. This strikes me as a very good example. It's got the flat "Adobe Illustrator look" but this artist doesn't make any bones about it. It's a preset, and he is using it very well. There's no getting around the content, either--any collector who buys the print will be looking through a prison camp fence, stylishly dressed up and tastefully layered as it might be. Several years ago I wrote about an installation by McGinness
in a gutted building, soon to be renovated, on Lafayette--it also didn't hide the digital "facture." It was kind of the reverse of the above image--instead of a bleak adornment of a tony loft, the Lafayette show presented slick product logos on the inside of a "pre-owned" structure.
This post could probably read in tandem with one on Nasty Nets
showing the similarity of some recent work by abstract/conceptual photographer James Welling and an Adobe Illustrator promotional graphic. Compare and contrast the relations of artists to well-known imaging software.
It could also be read together with my short interchange with a commenter
about the use of presets in music (or more specifically the familiar interface Cubase.)