https://www.instagram.com/p/DV3JGCDjE_F/
"The Mendoza festival was marking its 90th year as domestic wine consumption in Argentina plummeted to an all-time low of 15.7 liters (4.1 gallons) per person in 2025, according to the National Institute of Viticulture, or INV. Compare that to 1970, when Argentines consumed as much as 90 liters (24 gallons) per person annually. Furthermore, 1,100 vineyards have shut down across the country and 3,276 hectares (8095 acres) of grape production have vanished."
90 liters is 10 cases = 108 bottles so almost 3 a week, now its like 3 large glasses a week.
i havent even heard of noma.